Located slightly inland, in the agricultural region of "Pla de Mallorca", Muro is a traditional rural town which also administers the beach resort of Playas de Muro. Its economy is centered around tourism and agriculture and there is a market on Sunday mornings with an impressive display of fresh, local produce. For those interested in the history and culture of Mallorca there is the "Museo Etnologico de Muro" which is a quaint museum featuring displays of traditional, rural life in Mallorca during different periods in history.